Posts Tagged "reading"

Bridging the gap to LIVErtising

Jul 03 2015

For majors in advertising the course in English in Master 1 at IHECS is called “Issues in Marketing Communication” and is scheduled in the second term. It is branded LIVErtising. In order to bridge the gap in your English curriculum between September 2015 and February 2016 I’ll ask you to team up in pairs to select and read one English book.   Reading for Marketing Communication The book should bear a clear…

Bookdating by LIVErtising students (assignment)

Feb 08 2015

A couple of months ago I invited all future Master 1 advertising majors at IHECS to Bridge the Gap to their LIVErtising English course. The idea was to select an interesting marketing communication book to further their understanding of the field. Read it. And produce a media object that captures the gist of the book. I am now very glad I can share the result with you all. I have posted all…