Posts Tagged "Heineken"

Heineken says “thank you”. Conversational, right?

Mar 04 2011

In a recent marketing move on social media, Heineken got massive “Likes” on their Facebook page. Now, if you’re on social media for the right reasons, you have understood what the difference is between top-down and permission marketing. And you have clearly opted for the second type. This is clearly the case with Heineken, with a video where the beer giant says “thank you” to its fans, thank you for “liking” the…