SocMed Strategy: define your objectives
One of the fundamentals in communication, as in everything you undertake, is to define your objectives: where do you want to get, what do you want to achieve? This is true in advertising as well as in social media marketing. Never forget this. Even more: start by stating your objectives. On paper. Clearly. In a way you can communicate them to anybody.
To help you put this in perspective, here is an interesting infographic from CMO.com . Useful tool to include in your socmed kit. You can download the graphic as a PDF file here. Or you can visit the original site is here.