Posts Tagged "website grader"

Moving from SEO to SXO

Apr 16 2018

The next stop on our digital advertising journey will be SEO… or rather SXO. Optimising your website for a better search experience for the user To warm up, here is a short quiz that’ll help you gauge your understanding of the SEO field. Take it before next Friday’s lecture, to make this more relevant to you. And the direct link to the quiz. The student version of the keynote can be downloaded…

SEO in plain English

May 15 2011

One of the subjects we covered in some depth in the course is that of Search. As Search reveals an intention, an intention to find information, to connect to your brand, to your organization, to the idea you’re promoting on your site, … it cannot be ignored. Through Search you can reach people who are (potentially) interested in what you have to offer. The search results, as you know, may be “organic”…

Livertising 5: Interruption – Inbound – Interaction

May 10 2011

Last but one. One more lecture this week before next week’s pitch. To make your life easier while making notes, here are the handouts, in two parts. First I’ll conclude Livertising 4. Then I’ll highlight some more specific aspects of Inbound communication and Interactive communication – some elements that may also put some major elements of the course into perspective – and improve understanding! We’re going to use some monitoring tools to…