Posts Tagged "trust"

LIVErsiting off to a new start 2017

Feb 12 2017

February is here again with its usual load of advertising adrenaline, the American Super Bowl 51 among its most prominent events. This year, as usual, word of mouth surrounding the game takes place before the moment itself, as well as during and after it. Each year February also sees the start of a new LIVErtising term for Masters students majoring in Advertising at IHECS, Brussels. The course focuses on the radical change that has…

WHY you should start LISTENING!

Feb 12 2015

One idea that lies at the heart of LIVErtising is the engagement concept. It emerged from our first lecture as a key to building consumer trust and building loyalty. Our analysis of the concept enabled us to break it into two basic components: interaction and amplification. Good. This should not make us forget the first element we hit upon when trying to understand trust. It is called listening. Now, listening is an…

Consumer Trust Earned vs Owned vs Paid Media

Apr 16 2012

One of the cornerstones of any communication is trust. When you consider entering in a real conversation with your audience, trust becomes even more important as a baseline.  This shows the importance of the recent data published by Nielsen in their Global Trust in Advertising and Brand Messages report. It surveyed over 28,000 respondents in 56 countries. One of the main teachings is the difference in trust between earned vs owned and…

10 LinkedIn graduate tips – LinkedIn (3)

May 01 2010

We’ve come a long way from a worker having just two channels (a resume and a few references) to having the choice of a dozen or more significant ways to spread her ideas. Choose or lose. Seth Godin One of the many possibilities Seth Godin may have in mind is building a social media presence over time, starting today. Now you master the basics of LinkedIn (possibly thanks to the two previous…