Hello there! We are already in our fourth LIVErtising week. TTI has had its kick-off meeting and a save-the-date invitation is due to roll out soon for our Trend Talk Ihecs #2 of April 19. Some among you are already warming up for the Hubspot or Google certifications. And we have already four chapters of the LIVErtising Masters course to chew on. LIVErtising 16.4 is entitles “From Listening to Insights”. I am…
Hello dear LIVErtising students. This is already the second week of our common journey through LIVE advertising. As participation and engagement are at the heart of this shift in the marketing communication approach, let me insist on the need for you, as students, to start participating and engaging in your own learning process. I have intended this LIVErtising.net site to help you do just this. I trust you have found and watched…
Hope you enjoyed your Easter break from the daily routine – and took the opportunity to go over the subjects we’ve covered together already. You know you can access the presentations in the Slideshare section at all times. This week, in LIVErtising #5, we are going to make an inventory of online advertising, blowing some myths that still distort our practice of online, and focusing on the major categories of digital communication. Here…
Here is the student handout for LIVErtising #2. It is subtitles: from interruptive advertising to networked communication over permission marketing. A journey through the three stages advertisers need to go through to tune in to today’s market. From now on, I’ll ask my students to download the document, print it in the format that suits them best, and take it with them to attend the lecture and make notes efficiently. Every week…
Time flies by! Here are your notes for lecture 3 already. It is entitled “The technical engine” and will make us peep at the functioning of participation in technical terms. DO download and print the documents NOW. I publish them well on time for you to do so and be ready to take notes. DO tell fellow students NOW; you know, they are absent-minded, unlike you! Do let me know, should…
Here are the notes for the second part of our LIVErtising course. It is entitled “Social Branding”. I recommend printing these notes and bringing them to class this Thursday. First, the PDF version, which is easier to print out. Second, the PPT version. Added Feb 27 – here is the embedded video from the PPT. Take your time to watch it again, let it sink in! And as a reminder: take this…
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