Posts Tagged "SOLOMO"

LIVErtising 2019 on the starting blocks

Feb 01 2019

February is here again with its usual load of advertising adrenaline, the American Super Bowl among its most prominent events, with airtime costs increasing to new record prices. The same inflationary move is taking hold of advertising’s new baby, influencer marketing, while online display ads seem to be marred by click fraud costing the industry over 6.5 billion dollars.  More than ever this asks the question: where is advertising taking us? This…