Posts Tagged "social TV"

Social TV: Havas Media lecturing at LIVErtising (2/2)

Apr 12 2014

LIVErtising welcomes Erwan Bras from HAVAS Media to introduce social TV SRP metrics   With this second post devoted to Social TV (here is the first post) and its implementation in Belgium by Havas Media I want to thank Erwan Bras and Corinne Verstraete for introducing us to the views, insights and practice of a major player of social tv in Belgium. Here are some main elements in Erwan’s presentation: the present…

Social TV: Havas Media lecturing at LIVErtising – welcoming Corinne Verstraete

Mar 27 2014

One of the tenets of #LIVErtising is the statement: “Media have become more like people : they are social again”. This means we cannot understand what is happening today with the traditional opposition between top-down (interruptive / intrusive / traditional / one-way) and bottom-up (inbound / two-way / permission) communication. A third element is needed: networked communication. I illustrated this previously in this way:   There is a close connection with the…

Belgian TV goes social

Dec 13 2013

  What’s cool about Foursquare is that you’re sharing your location and being seen in all kinds of places. But checking into a lot of different TV implies you’re a couch potato. So we need to answer the question: How do you make watching a lot of TV cool? _ Ryan Osborn, Director of Social Media at NBC News, cited by Proulx and Shepatin, Social TV, 2012. “Being a couch potato!” The expression…

9 reasons why online has a bright future

Apr 19 2012

Before analysing online advertising in depth in our last lectures, it is worth wondering: does online advertising have a real future beyond the present interest it is getting, and if so, why? The massive answer is: YES, online advertising is there to stay. Even more, its share is certain to grow steadily bigger.. It is not a passing craze, a hype – it has a real future, a really important future. So…