Posts Tagged "Slideshare Google Alerts"

Listen first

Mar 23 2012

At the heart of networked / participatory / interactive communication, there is a key activity. An activity that is involved in any real conversation. An activity that is new to advertisers, as it was completely absent from the “television advertising complex” (Seth Godin). You see what I mean? Yes: listening.  When you’re involved in a real conversation with someone, you take turns listening and speaking. And you’d better listen in a genuine…