Posts Tagged "second screen"

Social TV: Havas Media lecturing at LIVErtising – welcoming Corinne Verstraete

Mar 27 2014

One of the tenets of #LIVErtising is the statement: “Media have become more like people : they are social again”. This means we cannot understand what is happening today with the traditional opposition between top-down (interruptive / intrusive / traditional / one-way) and bottom-up (inbound / two-way / permission) communication. A third element is needed: networked communication. I illustrated this previously in this way:   There is a close connection with the…

Belgian TV goes social

Dec 13 2013

  What’s cool about Foursquare is that you’re sharing your location and being seen in all kinds of places. But checking into a lot of different TV implies you’re a couch potato. So we need to answer the question: How do you make watching a lot of TV cool? _ Ryan Osborn, Director of Social Media at NBC News, cited by Proulx and Shepatin, Social TV, 2012. “Being a couch potato!” The expression…