One of the subjects we covered in some depth in the course is that of Search. As Search reveals an intention, an intention to find information, to connect to your brand, to your organization, to the idea you’re promoting on your site, … it cannot be ignored. Through Search you can reach people who are (potentially) interested in what you have to offer. The search results, as you know, may be “organic”…
LIVErtising #4 attempted to provide a clear picture of online / digital advertising. The need for this rests on the basic fact that “the web” is a neutral channel of communication. It is neutral in terms of media formats, as it carries text, audio, video, pictures, rich media, interactions, seperately or together. It is neutral in terms of interface: you can access it through any type of screen: computer, laptop, television, smartphone,…
You are entitled to expect an educational blog to give you access to all the sources used in the lecture. At the same time, having access to this material puts in your hands the responsibility for using it as a springboard for personal development of your knowledge. So, you must realize you can view all course videos in the video section of the blog – this is the third thumbnail above. Here’s…
In our coverage of online advertising media yesterday, we discussed the relative importance of the different forms of online media in terms of advertising money. This yielded the following chart, which I borrowed from the excellent book by Tracy L. Tuten, Advertising 2.0: Social Media Marketing in a Web 2.0 World. In order of importance, from most to least, we have: 1° search advertising, 2° display, 3° classified, 4° rich media, 5°…
Here is the updated document for our next class. I insist everyone should print it before attending, to make note easier. The best format is probably “3 slides on 1 page” – which leaves more space for a few quick notes.
Here are the notes for this Thursday’s course LIVErtising 2. It is to analyse systematically the various forms of online advertising, to provide a coherent picture of advertising gone web. It is the students’ responsibility to print this document and bring it on Thursday – choose the printing format that enables you best to make notes. Neither the above document, nor the PPT are sufficient.
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