Posts Tagged "RYD"

Countdown to the City-Zen pitch

May 16 2011

Four days to go before the City-Zen pitch for LIVErtising students. Here is some latest news. The pitch bears on the City-Zen case, more specifically its Belgian implementation. As this project is still in the pipeline, do not look for a website – the French organisation that runs this has not yet bought a domain name for this, and the www.city-zen.eu domain which is indicated in the slides was actually bought by…

RYD – Social Marketing with young people

Mar 21 2011

On March 3, Axel Druart gave us the real pleasure to share with us some insights of the Social Marketing actions he has undertaken with the Responsible Young Drivers, at a Belgian, European and even worldwide level. The RYD aims to build awareness among the young generation of road safety issues in a broad sense. This includes issues such as alcohol and drugs consumption, AIDS and the expression of violence and aggressivity.…