Posts Tagged "Raz*War"

Raz*War 2012 Elevator Pitch

Apr 03 2012

On May 3rd 2012 we are to take the Elevator Pitch for the Raz*War campaign introduced by David Hachez.   Regarding the assignment for the pitch here is a short summary of your challenge. Principle : The Elevator Pitch Format : Work in groups of 4 with at least one man per group. Each group will have 5 minutes sharp to present, no more, no less. So: this is timed!  Challenge : Find…

A Few Words on Social Media by David Hachez

Mar 06 2012

Hear, hear: this week we’ll have the pleasure to welcome David Hachez  aka The After. David is a Belgian social media practitioner. He has set up various ventures, among which Brandialog and, more recently, Raz*war, “A revolutionary shaving brand proposing quality shaving at fair prices”. This enabled David to garner the Bizz Starter Award (2010) and the Plugg Audience Award (2010). In a second life David lectures at ICHEC-Entreprises and at Solvay Entrepreneurs’ Pool…

Elevator Pitch schedule

May 13 2010

Hello, You’ll find the schedule for our Raz*War elevator pitch on a Buzzword LIVErtising account I have created for this purpose. The logs to sign in are “livertising@skynet.be” and “ihecsstudent”. In my preceding post “Social team work… in the clouds” I provide more background information about Buzzword as a SaaS and cloud computing. Have you read it? I also take the opportunity to point you to a very practical, concise and informative…

Social team work… in the clouds

May 13 2010

Some weeks ago we discussed the evolution towards”working in the clouds”, i.e. that evolution away from software you buy and download to install on your own computer, to SaaS – software as a service – that you use online, with your data hosted online as well, and keeping virtually nothing on your own machine. Good illustrations of this evolution is the increasing importance of SaaS platforms such as Google Docs (and more…

Social Punk 101 – second look

May 11 2010

Hello, After attenting last week’s keynote by Mindblob, aka Luc Debaisieux, I am eager to share some of my notes with you as a springboard for revision; these are based on Luc’s presentation but also provide the concepts to build to link with the LIVErtising course. First, here is the link to the keynote and an embed of one of the inspiring videos that made Luc’s keynote so ‘to the point’: Social…

Follow up on “Social Media WTF(uzz)?”

Mar 23 2010

Hello again, Thanks a lot for your attendance and engagement of last Thursday. It was fun and instructive. Regarding the assignment for the 20th May here is a short summary of what is asked to you. Principle : The Elevator Pitch Format : Work in groups of 4 with at least one man per group. Each group will have 5 minutes to present Challenge : Find a strategic line (the strategy) for…

Why would you believe it?

Mar 13 2010

Hello you. Next Thursday I will be joining you for a 2 hours discussion around social media and its place in the global communication framework of brands. I will try to be as concrete as possible for you and I will mainly focus on a real life example I am personnaly involved with : Raz*War (up to you to search for more info about that mysterious name ;-)) There will be a…