Posts Tagged "people"

Driving Social Media

Jun 09 2010

I have recently received questions and comments, as my preceding post shows. The present contribution is also meant to meet the needs and wishes you have expressed. First, I will re-use a post I wrote for my preceding blog. It answers a capital question: Where is the focus in “social media?” At this stage in the course, some have gathered the feeling that everything 2.0 / connected / participatory / networked is…

New start – Feb 2010

Feb 02 2010

As February is starting, so is my new Masters course in Marketing Communication at IHECS, Brussels. Is is entitled LIVErtising and deals with LIVE advertising. Conversations with people, instead of communication at a target. This approach is based on the increasing omnipresence of Social Media. To get an idea of some keywords that will be covered in the course, here is a tag cloud – here we go : TagCloudFeb2010 As the…