Posts Tagged "online"

LIVErtising 14.7 Advertising goes online

Apr 18 2014

  In a very recent document the IAB, Interactive Advertising Bureau, partnered with PWC to publish the latest Internet Advertising Revenue report. This is key information for anyone interested in the evolution and present state of online advertising. Here is the document:   One of its key indications is that while cable TV advertising revenue was already outpaced by internet advertising revenue two years ago, in 2013 broadcast television revenue  worldwide was…

Advertising goes online, decidedly, and cross-media: LIVErtising #5

Apr 15 2013

Hope you enjoyed your Easter break from the daily routine – and took the opportunity to go over the subjects we’ve covered together already. You know you can access the presentations in the Slideshare section at all times. This week, in LIVErtising #5, we are going to make an inventory of online advertising, blowing some myths that still distort our practice of online, and focusing on the major categories of digital communication. Here…

New Media Planning Toolkit available

Oct 29 2012

Always eager to enlarge its footprint, Google now offers a very useful tool for online marketers, if not for marketing communication more broadly. It is entitled the Media Planning Toolkit. In Google’s own terms: “Planning campaigns can be tough, but Google can help you make the right decisions. Use this toolkit to find which Google tool is relevant at each stage of your planning process: understanding your market, finding creative inspiration, implementing…

Internet marketing pros and cons by Gaëlle Bodson

May 22 2012

In a series of two blog posts specifically devoted to online advertising, we first listed nine important reasons why online has a bright future and cannot be ignored or ill-considered by marketing communication people. In the present post, Gaëlle Bodson, Belgian webmarketeer and Google Adwords Expert, outlines the respective advantages and downsides of Google Adwords, Facebook and LinkedIn as advertising platforms. Today, the main web generators of visits to a website are…

Advertising goes ONline – LIVErtising 4 Students’ notes – UPDATE

May 04 2012

There is no reason to give up our good habits: here are the students’ notes well in time for you to print them for next lecture on Monday May 7, 2nd period, BV2. This is a catch up lecture for last week.  So: print them for you to complete these notes during the lecture. Your life made easier and more efficient. And, oh yes, have you assimilated my latest posts: Nine reasons…

9 reasons why online has a bright future

Apr 19 2012

Before analysing online advertising in depth in our last lectures, it is worth wondering: does online advertising have a real future beyond the present interest it is getting, and if so, why? The massive answer is: YES, online advertising is there to stay. Even more, its share is certain to grow steadily bigger.. It is not a passing craze, a hype – it has a real future, a really important future. So…

Consumer Trust Earned vs Owned vs Paid Media

Apr 16 2012

One of the cornerstones of any communication is trust. When you consider entering in a real conversation with your audience, trust becomes even more important as a baseline.  This shows the importance of the recent data published by Nielsen in their Global Trust in Advertising and Brand Messages report. It surveyed over 28,000 respondents in 56 countries. One of the main teachings is the difference in trust between earned vs owned and…

Online adspend in France 2010

Mar 24 2011

LIVErtising #4 attempted to provide a clear picture of  online / digital advertising. The need for this rests on the basic fact that “the web” is  a neutral channel of communication. It is neutral in terms of media formats, as it carries text, audio, video, pictures, rich media, interactions, seperately or together. It is neutral in terms of interface: you can access it through any type of screen: computer, laptop, television, smartphone,…

LIVErtising Notes 2 – part B

Feb 17 2010

Here is the updated document for our next class. I insist everyone should print it before attending, to make note easier. The best format is probably “3 slides on 1 page” – which leaves more space for a few quick notes.