Posts Tagged "notes"

LIVErsiting off to a new start 2017

Feb 12 2017

February is here again with its usual load of advertising adrenaline, the American Super Bowl 51 among its most prominent events. This year, as usual, word of mouth surrounding the game takes place before the moment itself, as well as during and after it. Each year February also sees the start of a new LIVErtising term for Masters students majoring in Advertising at IHECS, Brussels. The course focuses on the radical change that has…

LIVErtising #4: the technological building blocks

Mar 06 2013

Here are the student notes for our next lecture. We are going to get a glimpse of the technologies that fuel the participatory web. NOT because the technology is important as such, BUT to get an (approximate) idea of the main elements that make the web what it is today: an enjoyable multimedia participatory experience. The student notes you can download here are nearly identical to my own keynote. Indeed, some among…

LIVErtising #3 – LISTENomics: student notes

Feb 15 2013

Our next lecture will deal with the art of listening, so fundamental in any good conversation! Yes, also in marketing communication. And this is pretty new in the field of marketing! Help yourself to the notes to facilitate your job, and please bring comments or questions. Please note that some slides (#2, 9, 10, 11 & 12) are clickable, to access the sites immediately.

LIVErtising 2013 off to a new start

Feb 01 2013

Each year February sees the start of a new LIVErtising term for Masters students majoring in Advertising at IHECS, Brussels. The course focuses on the radical change that has been taking place in society over the past decade. Those changes have introduced new ways of connecting, which means new ways of communicating, which in turn means new ways of socializing. This change has put participation at the heart of our lives. We all participate…

LIVErtising 2012 notes #2 – Social Branding

Feb 20 2012

Here are the notes for the second part of our LIVErtising course. It is entitled “Social Branding”. I recommend printing these notes and bringing them to class this Thursday. First, the PDF version, which is easier to print out. Second, the PPT version. Added Feb 27 – here is the embedded video from the PPT. Take your time to watch it again, let it sink in! And as a reminder: take this…

New start for LIVErtising

Jan 28 2011

Here we go again. Early February, a new start for my LIVErtising course for advertising Masters students at IHECS Brussels. The course focuses on the radical change that has been taking place in society over the past decade. Those changes have introduced new ways of connecting, which means new ways of communicating, which in turn means new ways of socializing. This change has put participation at the heart of our lives. We…

Tomorrow’s notes

Apr 21 2010

Hello again, here are as promised the notes to print for tomorrow’s lecture. I have provided them in two formats, ppt and pdf, for your ease of use. I hope this solves the remaining problems. They are on the usual skydrive for our course.

LIVErtising Notes 2 – part B

Feb 17 2010

Here is the updated document for our next class. I insist everyone should print it before attending, to make note easier. The best format is probably “3 slides on 1 page” – which leaves more space for a few quick notes.

Notes LIVErtising 1 – Bring the Love Back

Feb 02 2010

In order to make your job easier making notes during class I have posted a handout on a Skydrive. It is public – everyone can access it to print those documents every week for the following class. This is much easier if you set up an RSS feed – does this not sound familiar to you? We’ll cover this soon, but for now visit this blog and the Skydrive regularly. Here is…