Posts Tagged "mobile"

The state of mobile february 2014

Feb 16 2014

  When last week we analysed the evolution the consumer has presented recently we had to leave out the last change we need to cover to set the background of our LIVErtising – participatory advertising – journey. The consumer is decidedly mobile – but even more, they are increasingly always ON. Here is an infographic that illustrates the rise of mobile today. It is entitled “25 statistics that will drive the future…

9 reasons why online has a bright future

Apr 19 2012

Before analysing online advertising in depth in our last lectures, it is worth wondering: does online advertising have a real future beyond the present interest it is getting, and if so, why? The massive answer is: YES, online advertising is there to stay. Even more, its share is certain to grow steadily bigger.. It is not a passing craze, a hype – it has a real future, a really important future. So…