Posts Tagged "LIVErtising"

LIVErsiting off to a new start 2017

Feb 12 2017

February is here again with its usual load of advertising adrenaline, the American Super Bowl 51 among its most prominent events. This year, as usual, word of mouth surrounding the game takes place before the moment itself, as well as during and after it. Each year February also sees the start of a new LIVErtising term for Masters students majoring in Advertising at IHECS, Brussels. The course focuses on the radical change that has…

Bridging the gap to LIVErtising

Jul 03 2015

For majors in advertising the course in English in Master 1 at IHECS is called “Issues in Marketing Communication” and is scheduled in the second term. It is branded LIVErtising. In order to bridge the gap in your English curriculum between September 2015 and February 2016 I’ll ask you to team up in pairs to select and read one English book.   Reading for Marketing Communication The book should bear a clear…

Three stones of wisdom: LIVErtising exam concepts

May 24 2013

Here is a post intended for my admasters students at IHECS. It provides some background for their oral exam and confirms the indications I gave earlier, while being more concrete and complete. The exam will be based on three concepts from the course. You’ll draw at random three cards from a triple list inluding: (1) core concepts (2) supporting concepts (3) illustrating concepts. To help you realise if you are ready to take the…

LIVErtising 2013 off to a new start

Feb 01 2013

Each year February sees the start of a new LIVErtising term for Masters students majoring in Advertising at IHECS, Brussels. The course focuses on the radical change that has been taking place in society over the past decade. Those changes have introduced new ways of connecting, which means new ways of communicating, which in turn means new ways of socializing. This change has put participation at the heart of our lives. We all participate…

Oral exam format and concepts

May 23 2012

Here is a post intended for my admasters students at IHECS. It provides some background for their oral exam and confirms the indications I gave earlier, while being more concrete and complete. Basically, besides the “book dating” document, the exam will be based on three concepts from the course. You’ll draw at random three cards from a triple list inluding: (1) core concepts (2) supporting concepts (3) illustrating concepts. Here is the…

LIVErtising 2012 notes #2 – Social Branding

Feb 20 2012

Here are the notes for the second part of our LIVErtising course. It is entitled “Social Branding”. I recommend printing these notes and bringing them to class this Thursday. First, the PDF version, which is easier to print out. Second, the PPT version. Added Feb 27 – here is the embedded video from the PPT. Take your time to watch it again, let it sink in! And as a reminder: take this…

Corporate use of social media by Coralie Vrancken

Oct 15 2011

In a recent blog post, social media analyst Dan Schawbel interviews Jason Falls, co-author of the recently published No Bulls**t Social Media: The All-Business, No-Hype Guide To Social Media Marketing. One of the questions is this: How do you know if you’re using social media incorrectly? What are the signs? Here is Falls’ answer: If you’re not meeting your goals, or more specifically, if you’re treading water and hearing nothing but crickets…

LIVErtising 3 exam concepts

Jun 03 2011

You know your exam will be based on a set of three concepts, as explained in a previous blog post . This is far more open than asking three question. So, it’s easier. Also: This is far more open than asking three question. So, it’s more diffucult. This gives you more possibilities: no danger of feeling stuck in a question you do not understand or remember – no set answer – no…

LIVErtising on Facebook

May 29 2011

For some time now LIVErtising has been present on FB, as you would expect. The LIVErtising page now features both the twitter feed and the present blog, so you can keep tabs on both channels from your FB page. You’ll also find a Youtube tab and a Slideshare tab to make your life easier. More to come later!

LIVErtising 2011 Exam format

May 12 2011

Here is a post that concerns my admasters 1 students at IHECS: directions for the oral exam. This confirms the indications I gave earlier – nothing new under the sun! Besides the Book dating stuff – your own book and the written document you have handed in – the exam exchange will be based on three concepts from the course, including the different assignments you got on this very blog. You’ll use your…

New start for LIVErtising

Jan 28 2011

Here we go again. Early February, a new start for my LIVErtising course for advertising Masters students at IHECS Brussels. The course focuses on the radical change that has been taking place in society over the past decade. Those changes have introduced new ways of connecting, which means new ways of communicating, which in turn means new ways of socializing. This change has put participation at the heart of our lives. We…

UnMarketing?

Apr 22 2010

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