Posts Tagged "LinkedIn"

10 dream jobs for your future?

Jan 09 2014

I remember when I was a kid, don’t we all? One of the many questions that grown-ups kept asking me was “What will you do when you grow up?”. Tough question I was never able to answer, except for the youngest years when I imagined myself “being an Indian”, like in “cow-boys and Indians”! Children today probably have an even tougher time answering that question, as the professional world is far more…

Internet marketing pros and cons by Gaëlle Bodson

May 22 2012

In a series of two blog posts specifically devoted to online advertising, we first listed nine important reasons why online has a bright future and cannot be ignored or ill-considered by marketing communication people. In the present post, Gaëlle Bodson, Belgian webmarketeer and Google Adwords Expert, outlines the respective advantages and downsides of Google Adwords, Facebook and LinkedIn as advertising platforms. Today, the main web generators of visits to a website are…

Not all SocMed is Facebook or Twitter

Apr 22 2011

My latest post dealt with one of the fundamentals of LIVErtising: define your strategy – formulate your objectives. This one insists on another viewpoint we want to emphasize: depending on your objectives, you will need different tools. Among the social media and networks, you’ll need to look further than FB, Twitter or LinkedIn. These are horizontal media/networks. They’re fine to use, as they provide an easy access to a wide audience. Basically,…

SocMed Strategy: define your objectives

Apr 17 2011

One of the fundamentals in communication, as in everything you undertake, is to define your objectives: where do you want to get, what do you want to achieve? This is true in advertising as well as in social media marketing. Never forget this. Even more: start by stating your objectives. On paper. Clearly. In a way you can communicate them to anybody. To help you put this in perspective, here is an…

3 Social Media tools you need to know (1)

Apr 11 2011

I’m sharing with you some interesting tools I have come across lately on my journey through social media. They are intended to make you more productive on the social web by enhancing your online experience. Please comment. I want to learn from you and discover your own suggestions. 1. Namech.com Today, the days of the destination website are gone. Your website needs to be a hub. It needs to be the node…

10 LinkedIn graduate tips – LinkedIn (3)

May 01 2010

We’ve come a long way from a worker having just two channels (a resume and a few references) to having the choice of a dozen or more significant ways to spread her ideas. Choose or lose. Seth Godin One of the many possibilities Seth Godin may have in mind is building a social media presence over time, starting today. Now you master the basics of LinkedIn (possibly thanks to the two previous…

Today’s LinkedIn TO-DO list – LinkedIn (2)

Apr 26 2010

If you’re reading this post, it may be because my previous one about LinkedIn convinced you that this network has something to offer you. So, you’re now on LinkedIn . Good thing. Now, what do you need to do to put that to good use. Here are 10 tips, 10 actions to take tomorrow, or even better: right now. They are simple enough, all belong to the possibilities of the “basic (free)…

LinkedIn… or not? (1)

Apr 25 2010

This week in our LIVErtising masters course at Ihecs, somebody asked why they should be present on the professional social platform LinkedIn, beyond the present rush towards social networks. I feel the question is relevant: what can LinkedIn offer a graduating student, beyond the presence on one more social network? These come indeed by the dozen, as Brian Solis’ Conversation Prism shows graphically in an elegant and synthetic way – you’ll need…

Social Platforms 101

Mar 25 2010

In this Thursday’s lecture I alluded to a wide range of web spots that can help you get the feel of social media beyond Facebook. Visiting these sites and getting around them for a few minutes  each will help you take the pulse of the SocMed world. Visit them, look around, try out a few things, create a standard profile, share with others, go back after some time… to integrate them into…

Timetable and LIVErtising Notes 3

Mar 23 2010

Here are, on the Skydrive, two documents you need to plan your work: the timetable for the Book Dating sessions on April 1 (not March 25 as previously announced here) and April 29. I’ll refer you to my previous post about the Book Dating activity to know what is exprected from you there. The address to post your corrected abstract is the LIVErtising Forum. Apparently some among you have already managed to…