Posts Tagged "keyword advertising"

Keyword advertising: Adwords vs Adsense

Mar 04 2010

Hello, Some of you seemed a little confused about the parallelism between Google Adwords and Google Adsense. They indeed belong to the same universe of keyword and PPC advertising, but work at different levels of the virtual spiral that bring four partners together in a win x 4 situation: the search engine, the surfer, a website and the advertiser. To understand their difference, I feel it is best to look at them…