Posts Tagged "IHECS"

Bookdating by LIVErtising students (assignment)

Feb 08 2015

A couple of months ago I invited all future Master 1 advertising majors at IHECS to Bridge the Gap to their LIVErtising English course. The idea was to select an interesting marketing communication book to further their understanding of the field. Read it. And produce a media object that captures the gist of the book. I am now very glad I can share the result with you all. I have posted all…

Studentsourcing – how IHECS students curate

Feb 27 2014

In this short post I am glad to share with you. LIVErtising is about participation, and it is based on participation too. Master 1 students in marketing communication at IHECS have taken to content curation to contribute to the course we’re building together . To give extra visibility to their content selection, I have started a new list on List.ly  I use List.ly as a social bookmarking platform to share content I have…

Three stones of wisdom: LIVErtising exam concepts

May 24 2013

Here is a post intended for my admasters students at IHECS. It provides some background for their oral exam and confirms the indications I gave earlier, while being more concrete and complete. The exam will be based on three concepts from the course. You’ll draw at random three cards from a triple list inluding: (1) core concepts (2) supporting concepts (3) illustrating concepts. To help you realise if you are ready to take the…

Inviting Participation: TEDxIHECS speakers at LIVErtising

Mar 01 2013

            Next Saturday, March 9, IHECS is to host a session of the renowned TEDx Talks: TEDxIHECS. The organizers, all IHECS students or alumni, introduce their project in this way: Inspired by TED talks and their genuine ability to move, connect and create a new sense of awareness and community, six current and former alumni at IHECS decided to give it a shot and organize a local TEDx event operating under…

New start – Feb 2010

Feb 02 2010

As February is starting, so is my new Masters course in Marketing Communication at IHECS, Brussels. Is is entitled LIVErtising and deals with LIVE advertising. Conversations with people, instead of communication at a target. This approach is based on the increasing omnipresence of Social Media. To get an idea of some keywords that will be covered in the course, here is a tag cloud – here we go : TagCloudFeb2010 As the…