Posts Tagged "IAB"

LIVErtising 14.7 Advertising goes online

Apr 18 2014

  In a very recent document the IAB, Interactive Advertising Bureau, partnered with PWC to publish the latest Internet Advertising Revenue report. This is key information for anyone interested in the evolution and present state of online advertising. Here is the document:   One of its key indications is that while cable TV advertising revenue was already outpaced by internet advertising revenue two years ago, in 2013 broadcast television revenue  worldwide was…

Interactive Marketing Book 2010

Feb 22 2010

Last week I referred several times to the IAB. The Interactive Advertising Bureau Belgium (IAB Belgium) brings together in Belgium the actors of digital and interactive communication (the Internet, interactive digital television, mobile marketing, …). It counts about 200 members in Belgium and represents the interests of publishers, advertisers, media agencies, interactive communication agencies, research agencies, and more generally speaking all IT service providers. Its tasks are numerous: Not only is the…