Posts Tagged "Google"

LIVErtising exam

Aug 14 2016

Updated on August 15: timetable at the bottom You are wondering what to expect for the #LIVErtising exam, right? Here is the information to put you at ease with this. Your study The exam contents correspond to the information shared during the lectures, on the basis of the slides, I mean, the oral contents shared during the lectures, not just the slides. In addition, the Reading File and the Youtube Video Channel…

New Media Planning Toolkit available

Oct 29 2012

Always eager to enlarge its footprint, Google now offers a very useful tool for online marketers, if not for marketing communication more broadly. It is entitled the Media Planning Toolkit. In Google’s own terms: “Planning campaigns can be tough, but Google can help you make the right decisions. Use this toolkit to find which Google tool is relevant at each stage of your planning process: understanding your market, finding creative inspiration, implementing…

Facebook ad failure?

Jun 07 2012

             In a recent post Gaëlle Bodson made a clear statement of the relative pros and cons of the big three players in online advertising: Google Adwords, Facebook and LinkedIn. Three good examples of online interruptive/top-down advertising. Even more recently, the results from a Reuters/Ipsos survey throw some light on the efficiency of Facebook adcampaigns:  Four out of five Facebook Inc users have never bought a product…

Internet marketing pros and cons by Gaëlle Bodson

May 22 2012

In a series of two blog posts specifically devoted to online advertising, we first listed nine important reasons why online has a bright future and cannot be ignored or ill-considered by marketing communication people. In the present post, Gaëlle Bodson, Belgian webmarketeer and Google Adwords Expert, outlines the respective advantages and downsides of Google Adwords, Facebook and LinkedIn as advertising platforms. Today, the main web generators of visits to a website are…

Advertising goes ONline – LIVErtising 4 Students’ notes – UPDATE

May 04 2012

There is no reason to give up our good habits: here are the students’ notes well in time for you to print them for next lecture on Monday May 7, 2nd period, BV2. This is a catch up lecture for last week.  So: print them for you to complete these notes during the lecture. Your life made easier and more efficient. And, oh yes, have you assimilated my latest posts: Nine reasons…

Understanding the basics of SEO – Video Assignment

Apr 30 2012

In our analysis of online advertising there is one aspect that stands out: search. Search advertising, mainly on Google, is indeed the heavyweight in terms of adspend, because search is an important activity on the web. This is shows again in the latest IAB Adspend report. Globally this is called SEM, or Search Engine Marketing. It includes two different activities: SEO and SEM, Search Engine Optimisation ad Search Engine Advertising. Understanding each…

Facebook marketing ideas Squared

Aug 24 2011

Google+ launched about two months ago with a pretty mitigated result. Now, the most noticeable impact, beyond the impressive number of early adopters, is… Facebook’s reaction to Google+ small innovations. Today, FB launched new privacy rules and sharing settings that brings it closer to Plus circles. As a result it is a safe bet to predict that FB still has a bright future as a/the major social media network. If you agree…

Livertising 5: Interruption – Inbound – Interaction

May 10 2011

Last but one. One more lecture this week before next week’s pitch. To make your life easier while making notes, here are the handouts, in two parts. First I’ll conclude Livertising 4. Then I’ll highlight some more specific aspects of Inbound communication and Interactive communication – some elements that may also put some major elements of the course into perspective – and improve understanding! We’re going to use some monitoring tools to…

Inbound marketing : assignment

Apr 08 2011

The concepts of SEO and SEM seemed uncertain territory for some students attending my class some time ago when I first introduced them in the context of “online advertising“. As a part of the course’s assignment, I am asking you to view and make notes from the following video. It is a webinar offered by Hubspot. This young but very active web player defines itself as “(…) an inbound marketing system that…

Adwords video, and more!

Mar 18 2011

You are entitled to expect an educational blog to give you access to all the sources used in the lecture. At the same time, having access to this material puts in your hands the responsibility for using it as a springboard for personal development of your knowledge. So, you must realize you can view all course videos in the video section of the blog – this is the third thumbnail above. Here’s…

Google Facts, The Search and The Long Tail

Mar 05 2010

In our coverage of online advertising media yesterday, we discussed the relative importance of the different forms of online media in terms of advertising money. This yielded the following chart, which I borrowed from the excellent book by Tracy L. Tuten, Advertising 2.0: Social Media Marketing in a Web 2.0 World. In order of importance, from most to least, we have: 1° search advertising, 2° display, 3° classified, 4° rich media, 5°…

Keyword advertising: Adwords vs Adsense

Mar 04 2010

Hello, Some of you seemed a little confused about the parallelism between Google Adwords and Google Adsense. They indeed belong to the same universe of keyword and PPC advertising, but work at different levels of the virtual spiral that bring four partners together in a win x 4 situation: the search engine, the surfer, a website and the advertiser. To understand their difference, I feel it is best to look at them…