Posts Tagged "France"

Online adspend in France 2010

Mar 24 2011

LIVErtising #4 attempted to provide a clear picture of  online / digital advertising. The need for this rests on the basic fact that “the web” is  a neutral channel of communication. It is neutral in terms of media formats, as it carries text, audio, video, pictures, rich media, interactions, seperately or together. It is neutral in terms of interface: you can access it through any type of screen: computer, laptop, television, smartphone,…