Posts Tagged "Edelman"

LIVErsiting off to a new start 2017

Feb 12 2017

February is here again with its usual load of advertising adrenaline, the American Super Bowl 51 among its most prominent events. This year, as usual, word of mouth surrounding the game takes place before the moment itself, as well as during and after it. Each year February also sees the start of a new LIVErtising term for Masters students majoring in Advertising at IHECS, Brussels. The course focuses on the radical change that has…

Today’s consumer decision journey

Feb 23 2014

  Last week I invited LIVErtising students and followers to make a mental switch to “mobile first” communication. To introduce the “mobile first” mindset we watched this video from Guatemala. It shows how a retail chain was creatively able to hijack buyers from its competitors. Here is is again, to view more at ease:   One insight we may gain from this video is how important it remains today more than ever…