Posts Tagged "Edelman"

Today’s consumer decision journey

Feb 23 2014

  Last week I invited LIVErtising students and followers to make a mental switch to “mobile first” communication. To introduce the “mobile first” mindset we watched this video from Guatemala. It shows how a retail chain was creatively able to hijack buyers from its competitors. Here is is again, to view more at ease:   One insight we may gain from this video is how important it remains today more than ever…