Posts Tagged "dissonance"

LIVErtising setting off for twenty-twenty

Jan 29 2020

This twenty-twenty episode of my LIVErtising Master course in digital marketing communication is about to start. It is entitled “Advertising DISsonance”, because fifteen years after the Break up video witnessed the need for advertisers to #bringtheloveback in the heart of the audience, the gap separating them has actually widened. Research upon research shows how sharply trust eludes advertisers, advertising costs are going through the roof, fraud is marring digital marketing, technology is…