Posts Tagged "digital"

LIVErtising setting off for twenty-twenty

Jan 29 2020

This twenty-twenty episode of my LIVErtising Master course in digital marketing communication is about to start. It is entitled “Advertising DISsonance”, because fifteen years after the Break up video witnessed the need for advertisers to #bringtheloveback in the heart of the audience, the gap separating them has actually widened. Research upon research shows how sharply trust eludes advertisers, advertising costs are going through the roof, fraud is marring digital marketing, technology is…

LIVErtising 2019 on the starting blocks

Feb 01 2019

February is here again with its usual load of advertising adrenaline, the American Super Bowl among its most prominent events, with airtime costs increasing to new record prices. The same inflationary move is taking hold of advertising’s new baby, influencer marketing, while online display ads seem to be marred by click fraud costing the industry over 6.5 billion dollars.  More than ever this asks the question: where is advertising taking us? This…

Should you cut the TV Cable Cord? Here is how to decide!

Feb 17 2016

Last week in LIVErtising I tried to answer the question whether traditional media should be considered dead for advertisers and adpeople – especially television. If the obvious answer is “no”, my intention was to provide up-to-date background information to support that position. Just in case you are still a little confused by the possibilities offered by the evolving television landscape, or if the recent LIVErtising 16.3 lecture left you wondering: here is…

Digital is NOT a channel – LIVErtising 15.2 – Student notes

Feb 10 2015

Hello dear LIVErtising students. This is already the second week of our common journey through LIVE advertising. As participation and engagement are at the heart of this shift in the marketing communication approach, let me insist on the need for you, as students, to start participating and engaging in your own learning process. I have intended this LIVErtising.net site to help you do just this. I trust you have found and watched…