Posts Tagged "dashboards"

8 Listening dashboards: Social Media Monitoring102

Mar 22 2014

  In SM101 we discussed why Listening has become (again) a necessary stage in our interaction with our audience, our conversation. The question how to set up a social media monitoring facility is developed in our LIVErtising 14.5 slides entitled “Listenomics”. Starting at the beginning, we covered the listening fundamentals together during the lecture: RSS – vertical search engines – Alerts . No more about this here. I consider you have started…

Social Media Monitoring 101

Mar 16 2014

The fifth stage in our journey through participatory advertising focuses on Listening. The  Advertising Research Foundation defines “listening” in these terms:   The study of naturally occurring conversations, behaviours, and signals that may or may not be guided, that brings the voice of people’s lives into the brand (Stephen Rappaport, 2011 – see the ARF’s Listen First Blog) Many major advertisers have started taking this activity very seriously. One of the first big…