Posts Tagged "content integration"

Livertising 5: Interruption – Inbound – Interaction

May 10 2011

Last but one. One more lecture this week before next week’s pitch. To make your life easier while making notes, here are the handouts, in two parts. First I’ll conclude Livertising 4. Then I’ll highlight some more specific aspects of Inbound communication and Interactive communication – some elements that may also put some major elements of the course into perspective – and improve understanding! We’re going to use some monitoring tools to…

LIVErtising Notes 2 – part B

Feb 17 2010

Here is the updated document for our next class. I insist everyone should print it before attending, to make note easier. The best format is probably “3 slides on 1 page” – which leaves more space for a few quick notes.

Notes LIVErtising 2 – Advertising goes Web

Feb 09 2010

Here are the notes for this Thursday’s course LIVErtising 2. It is to analyse systematically the various forms of online advertising, to provide a coherent picture of advertising gone web. It is the students’ responsibility to print this document and bring it on Thursday – choose the printing format that enables you best to make notes. Neither the above document, nor the PPT are sufficient.