Posts Tagged "bottom-up"

The Last Advertising Agency on Earth

May 25 2011

In order to answer some questions I got recently, I am going to re-use part of a blog post I wrote some time ago, as it comes in nicely here. Society, media, consumption and media use are changing. Advertising must follow suit and evolve/adapt… or disappear. It is doing so, moving on a continuum from top-down over permission to participation: traditional marketing communication: push – attention – interruption – one-way – top-down…

Livertising 5: Interruption – Inbound – Interaction

May 10 2011

Last but one. One more lecture this week before next week’s pitch. To make your life easier while making notes, here are the handouts, in two parts. First I’ll conclude Livertising 4. Then I’ll highlight some more specific aspects of Inbound communication and Interactive communication – some elements that may also put some major elements of the course into perspective – and improve understanding! We’re going to use some monitoring tools to…