Posts Tagged "BookDating"

From Listening to Insights: LIVErtising 16.4

Feb 19 2016

Hello there!  We are already in our fourth LIVErtising week. TTI has had its kick-off meeting and a save-the-date invitation is due to roll out soon for our Trend Talk Ihecs #2 of April 19. Some among you are already warming up for the Hubspot or Google certifications. And we have already four chapters of the LIVErtising Masters course to chew on. LIVErtising 16.4 is entitles “From Listening to Insights”. I am…

Bridging the gap to LIVErtising

Jul 03 2015

For majors in advertising the course in English in Master 1 at IHECS is called “Issues in Marketing Communication” and is scheduled in the second term. It is branded LIVErtising. In order to bridge the gap in your English curriculum between September 2015 and February 2016 I’ll ask you to team up in pairs to select and read one English book.   Reading for Marketing Communication The book should bear a clear…

Book dating 2015 – timetable added

Feb 17 2015

All LIVErtising student have selected a book in line with marketing communication and have also produced media based on their reading. This only becomes meaningful when you can share the insights you won in this way with other interested people. A first platform that enables sharing this experience is the Bookdating Listly page with your media. Here is more information about a second opportunity to share: Bookdating is an ideas exchange during two lectures…

Bookdating by LIVErtising students (assignment)

Feb 08 2015

A couple of months ago I invited all future Master 1 advertising majors at IHECS to Bridge the Gap to their LIVErtising English course. The idea was to select an interesting marketing communication book to further their understanding of the field. Read it. And produce a media object that captures the gist of the book. I am now very glad I can share the result with you all. I have posted all…

Bookdating: taking care of the language side

Mar 22 2014

Last week we held our first #Bookdating session – in very uncomfortable conditions. Still, you grasped the opportunity to have interesting exchanges based on your book reading, in English. Next to this, most of you have now uploaded their abstract to the Bookdating Forum. The next step is to start communicating on the forum, commenting the abstracts. A requirement is for everyone to make (at least) two comments based on an insight…