Posts Tagged "affiliation"

The Digital Advertising Landscape: LIVErtising 14.8 student notes

Apr 27 2014

Scanning the digital techniques for advertising Possibilities to use the web to advertise are exploding in number and nature. “Digital advertising” is so rich in possibilities that it is now an empty word as long as you do not specify what you have in mind. Here are a few of the techniques that make up the job of online advertising practitioners – please tick those you are familiar with:   affiliation RTB…

Advertising goes ONline – LIVErtising 4 Students’ notes – UPDATE

May 04 2012

There is no reason to give up our good habits: here are the students’ notes well in time for you to print them for next lecture on Monday May 7, 2nd period, BV2. This is a catch up lecture for last week.  So: print them for you to complete these notes during the lecture. Your life made easier and more efficient. And, oh yes, have you assimilated my latest posts: Nine reasons…

LIVErtising questions… answered

Jun 09 2011

Here are two questions I got about the exam. More welcome! Question # 1 – “I have a small question concerning the chapter on investments in different advertising techniques. I am a bit confused as to what is “Content integration / integrated content”. I don’t really understand what is exactly.” Content integration is the integration of advertising content (branded games, branded microsites, branded videos, branded videogames, branded contests – all this is…

Online adspend in France 2010

Mar 24 2011

LIVErtising #4 attempted to provide a clear picture of  online / digital advertising. The need for this rests on the basic fact that “the web” is  a neutral channel of communication. It is neutral in terms of media formats, as it carries text, audio, video, pictures, rich media, interactions, seperately or together. It is neutral in terms of interface: you can access it through any type of screen: computer, laptop, television, smartphone,…