Posts Tagged "adwords"

Facebook ad failure?

Jun 07 2012

             In a recent post Gaëlle Bodson made a clear statement of the relative pros and cons of the big three players in online advertising: Google Adwords, Facebook and LinkedIn. Three good examples of online interruptive/top-down advertising. Even more recently, the results from a Reuters/Ipsos survey throw some light on the efficiency of Facebook adcampaigns:  Four out of five Facebook Inc users have never bought a product…

Internet marketing pros and cons by Gaëlle Bodson

May 22 2012

In a series of two blog posts specifically devoted to online advertising, we first listed nine important reasons why online has a bright future and cannot be ignored or ill-considered by marketing communication people. In the present post, Gaëlle Bodson, Belgian webmarketeer and Google Adwords Expert, outlines the respective advantages and downsides of Google Adwords, Facebook and LinkedIn as advertising platforms. Today, the main web generators of visits to a website are…

LIVErtising questions… answered

Jun 09 2011

Here are two questions I got about the exam. More welcome! Question # 1 – “I have a small question concerning the chapter on investments in different advertising techniques. I am a bit confused as to what is “Content integration / integrated content”. I don’t really understand what is exactly.” Content integration is the integration of advertising content (branded games, branded microsites, branded videos, branded videogames, branded contests – all this is…

SEO in plain English

May 15 2011

One of the subjects we covered in some depth in the course is that of Search. As Search reveals an intention, an intention to find information, to connect to your brand, to your organization, to the idea you’re promoting on your site, … it cannot be ignored. Through Search you can reach people who are (potentially) interested in what you have to offer. The search results, as you know, may be “organic”…

Inbound marketing : assignment

Apr 08 2011

The concepts of SEO and SEM seemed uncertain territory for some students attending my class some time ago when I first introduced them in the context of “online advertising“. As a part of the course’s assignment, I am asking you to view and make notes from the following video. It is a webinar offered by Hubspot. This young but very active web player defines itself as “(…) an inbound marketing system that…

Adwords video, and more!

Mar 18 2011

You are entitled to expect an educational blog to give you access to all the sources used in the lecture. At the same time, having access to this material puts in your hands the responsibility for using it as a springboard for personal development of your knowledge. So, you must realize you can view all course videos in the video section of the blog – this is the third thumbnail above. Here’s…

Keyword advertising: Adwords vs Adsense

Mar 04 2010

Hello, Some of you seemed a little confused about the parallelism between Google Adwords and Google Adsense. They indeed belong to the same universe of keyword and PPC advertising, but work at different levels of the virtual spiral that bring four partners together in a win x 4 situation: the search engine, the surfer, a website and the advertiser. To understand their difference, I feel it is best to look at them…

LIVErtising Notes 2 – part B

Feb 17 2010

Here is the updated document for our next class. I insist everyone should print it before attending, to make note easier. The best format is probably “3 slides on 1 page” – which leaves more space for a few quick notes.