Blog

Like this? Share it!
Google Facts, The Search and The Long Tail

Google Facts, The Search and The Long Tail

Mar 05 2010

In our coverage of online advertising media yesterday, we discussed the relative importance of the different forms of online media in terms of advertising money. This yielded the following chart, which I borrowed from the excellent book by Tracy L. Tuten, Advertising 2.0: Social Media Marketing in a Web 2.0 World. In order of importance, from most to least, we have: 1° search advertising, 2° display, 3° classified, 4° rich media, 5°…

Brand new LIVErtising blog address

Brand new LIVErtising blog address

Mar 04 2010

Hello World! I’m very thrilled to unlock the door to the brand new address for the LIVErtising blog. We’re indeed moving to our own website at http://www.LIVErtising.net . Here I’m going to post material to support my course to Masters students at IHECS, Brussels, majoring in Marketing Communication. It is entitled “Issues in Marketing Communication” and deals with LIVE advertising. This blog started two years ago on adblog. Last year we evolved…

Keyword advertising: Adwords vs Adsense

Keyword advertising: Adwords vs Adsense

Mar 04 2010

Hello, Some of you seemed a little confused about the parallelism between Google Adwords and Google Adsense. They indeed belong to the same universe of keyword and PPC advertising, but work at different levels of the virtual spiral that bring four partners together in a win x 4 situation: the search engine, the surfer, a website and the advertiser. To understand their difference, I feel it is best to look at them…

Interactive Marketing Book 2010

Interactive Marketing Book 2010

Feb 22 2010

Last week I referred several times to the IAB. The Interactive Advertising Bureau Belgium (IAB Belgium) brings together in Belgium the actors of digital and interactive communication (the Internet, interactive digital television, mobile marketing, …). It counts about 200 members in Belgium and represents the interests of publishers, advertisers, media agencies, interactive communication agencies, research agencies, and more generally speaking all IT service providers. Its tasks are numerous: Not only is the…

LIVErtising Notes 2 – part B

LIVErtising Notes 2 – part B

Feb 17 2010

Here is the updated document for our next class. I insist everyone should print it before attending, to make note easier. The best format is probably “3 slides on 1 page” – which leaves more space for a few quick notes.

Notes LIVErtising 2 – Advertising goes Web

Notes LIVErtising 2 – Advertising goes Web

Feb 09 2010

Here are the notes for this Thursday’s course LIVErtising 2. It is to analyse systematically the various forms of online advertising, to provide a coherent picture of advertising gone web. It is the students’ responsibility to print this document and bring it on Thursday – choose the printing format that enables you best to make notes. Neither the above document, nor the PPT are sufficient.

Bring the Love Back

Bring the Love Back

Feb 08 2010

You want to watch the “Bring the Love Back” again? Here it is for you to enjoy! Bring the love back Do comment, bookmark, share, mashup this… in line wit the LIVE element in LIVErtising.

Notes LIVErtising 1 – Bring the Love Back

Notes LIVErtising 1 – Bring the Love Back

Feb 02 2010

In order to make your job easier making notes during class I have posted a handout on a Skydrive. It is public – everyone can access it to print those documents every week for the following class. This is much easier if you set up an RSS feed – does this not sound familiar to you? We’ll cover this soon, but for now visit this blog and the Skydrive regularly. Here is…

New start – Feb 2010

New start – Feb 2010

Feb 02 2010

As February is starting, so is my new Masters course in Marketing Communication at IHECS, Brussels. Is is entitled LIVErtising and deals with LIVE advertising. Conversations with people, instead of communication at a target. This approach is based on the increasing omnipresence of Social Media. To get an idea of some keywords that will be covered in the course, here is a tag cloud – here we go : TagCloudFeb2010 As the…