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RYD – Social Marketing with young people

RYD – Social Marketing with young people

Mar 21 2011

On March 3, Axel Druart gave us the real pleasure to share with us some insights of the Social Marketing actions he has undertaken with the Responsible Young Drivers, at a Belgian, European and even worldwide level. The RYD aims to build awareness among the young generation of road safety issues in a broad sense. This includes issues such as alcohol and drugs consumption, AIDS and the expression of violence and aggressivity.…

Mobile Apps – business models?

Mobile Apps – business models?

Mar 19 2011

Some time ago somebody among the students in the LIVErtising class raised the issue of fees to pay when you want to develop mobile applications. This is indeed information you must take into account. The answer is provided in the following diagram from an insightful presentation delivered at a recent MobileMonday event I attended. Eric Valgaeren a Stibbe Partner and business law specialist discussed The Legal Do’s and Dont’s in Setting up…

Adwords video, and more!

Adwords video, and more!

Mar 18 2011

You are entitled to expect an educational blog to give you access to all the sources used in the lecture. At the same time, having access to this material puts in your hands the responsibility for using it as a springboard for personal development of your knowledge. So, you must realize you can view all course videos in the video section of the blog – this is the third thumbnail above. Here’s…

Advertising goes online: LIVErtising #4 Notes

Advertising goes online: LIVErtising #4 Notes

Mar 15 2011

Next class notes are available on the Skydrive for you to print, or here to view:

Heineken says “thank you”. Conversational, right?

Heineken says “thank you”. Conversational, right?

Mar 04 2011

In a recent marketing move on social media, Heineken got massive “Likes” on their Facebook page. Now, if you’re on social media for the right reasons, you have understood what the difference is between top-down and permission marketing. And you have clearly opted for the second type. This is clearly the case with Heineken, with a video where the beer giant says “thank you” to its fans, thank you for “liking” the…

Book dating 2011

Book dating 2011

Mar 03 2011

Book dating is an ideas fair during three lectures when everyone will get an opportunity to lead an exchange of ideas around their book. In turn, you’ll each be responsible for such an “ideas table” during half an hour, with five tables working at the same time. All the other students who are not animating a table can choose the table that suits their interest best so that, at the end of…

LIVErtising #3 Notes

LIVErtising #3 Notes

Feb 23 2011

Here are the notes for next class, LIVErtising 3. They are available on the Skydrive as well – see the right column of this blog to go to the Skydrive, under the heading “Blogroll”. Do print them to take them with you on Thursday! Livertising 3 technical engine View more presentations from Jean-Pierre Ranschaert

To Twitter or not to Twitter?

To Twitter or not to Twitter?

Feb 18 2011

Requiring my students to have a twitter account prompted the question “Is that an obligation?”. Ouch! What do you mean “an obligation”? You are advertising majors, aren’t you? Can you imagine studying, graduating and then applying for a job in marketing communication, or in the communication field more generally, saying “TV? I’ve heard about that, but I have never actually used it!” Or opened a newspaper. Or a mag ????? I can’t.…

Sex, Lies and Videotapes

Sex, Lies and Videotapes

Feb 15 2011

No, this is an educational blog, so, even if you remember watching the movie “Sex, Lies and Videotapes” – let me rewrite my title: “LIVErtising, notes and videos”. Last week-end the 2011 Superbowl XVL captured the American’s attention around sports and advertising, with the Doritos ad we watched and commented in class. In case this gave you a taste for more, here is an AdAge reel with a digest of the ads…

New start for LIVErtising

New start for LIVErtising

Jan 28 2011

Here we go again. Early February, a new start for my LIVErtising course for advertising Masters students at IHECS Brussels. The course focuses on the radical change that has been taking place in society over the past decade. Those changes have introduced new ways of connecting, which means new ways of communicating, which in turn means new ways of socializing. This change has put participation at the heart of our lives. We…

How Google works… in under a second!

How Google works… in under a second!

Dec 20 2010

Why resist putting well-packages information online?I see no reason, so – here we go: Infographic by the Pay Per Click Blog

Driving Social Media

Driving Social Media

Jun 09 2010

I have recently received questions and comments, as my preceding post shows. The present contribution is also meant to meet the needs and wishes you have expressed. First, I will re-use a post I wrote for my preceding blog. It answers a capital question: Where is the focus in “social media?” At this stage in the course, some have gathered the feeling that everything 2.0 / connected / participatory / networked is…

Bottom-up questions

Bottom-up questions

Jun 02 2010

I want to thank those among you who have communicated some questions : bottom-up communication in practice! This enables me to deepen some elements for you all. 1) I don’t find anything about “networked”.. is it “being a part of a network”? “Networked” refers to the type of communication we are now in (“networked communication”) and to the resulting fact that most people today are networked and networking (“networked people / networked…

Social Media Fear

Social Media Fear

May 28 2010

Social Media. They are on everybody’s lips today. Everyone around you uses them, and you do so yourself as you are reading this blog post, right? Social Media have become the most widely used web activity, as recent data seem to indicate. This is both good news and bad news for advertisers and marketing communication people. Good news, because it only makes sense to communicate on venues where visitors go to. The…

Elevator Pitch schedule

Elevator Pitch schedule

May 13 2010

Hello, You’ll find the schedule for our Raz*War elevator pitch on a Buzzword LIVErtising account I have created for this purpose. The logs to sign in are “livertising@skynet.be” and “ihecsstudent”. In my preceding post “Social team work… in the clouds” I provide more background information about Buzzword as a SaaS and cloud computing. Have you read it? I also take the opportunity to point you to a very practical, concise and informative…

Social team work… in the clouds

Social team work… in the clouds

May 13 2010

Some weeks ago we discussed the evolution towards”working in the clouds”, i.e. that evolution away from software you buy and download to install on your own computer, to SaaS – software as a service – that you use online, with your data hosted online as well, and keeping virtually nothing on your own machine. Good illustrations of this evolution is the increasing importance of SaaS platforms such as Google Docs (and more…

Social Punk 101 – second look

Social Punk 101 – second look

May 11 2010

Hello, After attenting last week’s keynote by Mindblob, aka Luc Debaisieux, I am eager to share some of my notes with you as a springboard for revision; these are based on Luc’s presentation but also provide the concepts to build to link with the LIVErtising course. First, here is the link to the keynote and an embed of one of the inspiring videos that made Luc’s keynote so ‘to the point’: Social…

Social? Media?

Social? Media?

May 07 2010

Yesterday during the punk keynote delivered by @Mindblob, one of the issues that arose was the connect/divide between reality and online media, together with the place of relationships and the time spent on socmed. All legitimate questions that invite a wide variety of acceptable answers, the crucial element being to keep the question in mind. I just hit upon an interesting post by Dan Schawbel, entitled Social “Me”dia Syndrome: A Deadly Epidemic…

Welcome, Luc Debaisieux

Welcome, Luc Debaisieux

May 04 2010

This Thursday, May 6th, we will have the pleasure to welcome Luc Debaisieux as a guest speaker for our last proper lecture in our LIVErtising course. Luc has accepted the challenging task of putting into perspective our journey through different elements of participative advertising and social media . As a Creative Strategist with JWT Group Belgium <here is a little game: guess who Luc is among these JWT people> as an active…

10 LinkedIn graduate tips – LinkedIn (3)

10 LinkedIn graduate tips – LinkedIn (3)

May 01 2010

We’ve come a long way from a worker having just two channels (a resume and a few references) to having the choice of a dozen or more significant ways to spread her ideas. Choose or lose. Seth Godin One of the many possibilities Seth Godin may have in mind is building a social media presence over time, starting today. Now you master the basics of LinkedIn (possibly thanks to the two previous…

Today’s LinkedIn TO-DO list – LinkedIn (2)

Today’s LinkedIn TO-DO list – LinkedIn (2)

Apr 26 2010

If you’re reading this post, it may be because my previous one about LinkedIn convinced you that this network has something to offer you. So, you’re now on LinkedIn . Good thing. Now, what do you need to do to put that to good use. Here are 10 tips, 10 actions to take tomorrow, or even better: right now. They are simple enough, all belong to the possibilities of the “basic (free)…

LinkedIn… or not? (1)

LinkedIn… or not? (1)

Apr 25 2010

This week in our LIVErtising masters course at Ihecs, somebody asked why they should be present on the professional social platform LinkedIn, beyond the present rush towards social networks. I feel the question is relevant: what can LinkedIn offer a graduating student, beyond the presence on one more social network? These come indeed by the dozen, as Brian Solis’ Conversation Prism shows graphically in an elegant and synthetic way – you’ll need…

UnMarketing?

UnMarketing?

Apr 22 2010

No comment! Any comments? Here is one, where is yours?

Tomorrow’s notes

Tomorrow’s notes

Apr 21 2010

Hello again, here are as promised the notes to print for tomorrow’s lecture. I have provided them in two formats, ppt and pdf, for your ease of use. I hope this solves the remaining problems. They are on the usual skydrive for our course.