Jean-Pierre Ranschaert 2010 Course, 2010 Notes, 2010 Skydrive Dulux, flickr, GM, Google analytics, Greenpeace, Kettle, nikon, notes, RSS, Skydrive, social media, social networks, tags, Technorati, Unilever, wholefoods, wiki
Hello again, here are as promised the notes to print for tomorrow’s lecture. I have provided them in two formats, ppt and pdf, for your ease of use. I hope this solves the remaining problems. They are on the usual skydrive for our course. Share| Share this on Yoolink
Jean-Pierre Ranschaert 2010 Course
Hello, As some have missed the information: the second book dating session is to take place not tomorrow but next week. BTW, I had planned a guest speaker for tomorrow’s meeting, but life in advertising agencies is unpredictable and the guest told me today his night will have to be spent on another project! No, [...]
Jean-Pierre Ranschaert 2010 Assignments, 2010 Course, Social Media Marketing @yoolink, Delicious, Digg, Docstoc, Femibook, LinkedIn, Reddit, Slideshare, social bookmarking, social knowledge, social news, StumbleUpon
In this Thursday’s lecture I alluded to a wide range of web spots that can help you get the feel of social media beyond Facebook. Visiting these sites and getting around them for a few minutes each will help you take the pulse of the SocMed world. Visit them, look around, try out a few [...]
Jean-Pierre Ranschaert 2010 Course, 2010 Notes, 2010 Skydrive book dating, Delicious, Digg, Docstoc, Femibook, LinkedIn, notes 3, Reddit, Slideshare, StumbleUpon, timetable
Here are, on the Skydrive, two documents you need to plan your work: the timetable for the Book Dating sessions on April 1 (not March 25 as previously announced here) and April 29. I’ll refer you to my previous post about the Book Dating activity to know what is exprected from you there. The address [...]
theafter 2010 Assignments, 2010 Course, 2010 Evaluation, guest speaker, Social Media Marketing David Hachez, elevator pitch, evaluation, Raz*War
Hello again, Thanks a lot for your attendance and engagement of last Thursday. It was fun and instructive. Regarding the assignment for the 20th May here is a short summary of what is asked to you. Principle : The Elevator Pitch Format : Work in groups of 4 with at least one man per group. [...]
theafter 2010 Assignments, 2010 Course, guest speaker, Social Media Marketing blog, challenge, David Hachez, guest speaker, Raz*War, Shavebook, theAfter
Hello you. Next Thursday I will be joining you for a 2 hours discussion around social media and its place in the global communication framework of brands. I will try to be as concrete as possible for you and I will mainly focus on a real life example I am personnaly involved with : Raz*War [...]
Jean-Pierre Ranschaert 2010 Course, ethics citizen journalism, ethics, Handbook of Journalism, Reuters, standards, Twitter
“We want to encourage you to use social media approaches in your journalism but we also need to make sure that you are fully aware of the risks — especially those that threaten our hard-earned reputation for independence and freedom from bias or our brand.” Says who? Reuters, the respected UK-based, Canadian-controlled news agency. They [...]
Jean-Pierre Ranschaert 2010 Course, Inbound Marketing, search Adscriptor, Advertising 2.0, Battelle, Chris Anderson, Google, Inbound Marketing, Jean-Marie Le Ray, Long Tail, online advertising, Pingdom, search, The Search, Tuten
In our coverage of online advertising media yesterday, we discussed the relative importance of the different forms of online media in terms of advertising money. This yielded the following chart, which I borrowed from the excellent book by Tracy L. Tuten, Advertising 2.0: Social Media Marketing in a Web 2.0 World. In order of importance, [...]
Jean-Pierre Ranschaert 2010 Course
Hello World! I’m very thrilled to unlock the door to the brand new address for the LIVErtising blog. We’re indeed moving to our own website at http://www.LIVErtising.net . Here I’m going to post material to support my course to Masters students at IHECS, Brussels, majoring in Marketing Communication. It is entitled “Issues in Marketing Communication” [...]
Jean-Pierre Ranschaert 2010 Course, 2010 VIDEOS adsense, adwords, CPC, Google, keyword advertising, ppc, Video
Hello, Some of you seemed a little confused about the parallelism between Google Adwords and Google Adsense. They indeed belong to the same universe of keyword and PPC advertising, but work at different levels of the virtual spiral that bring four partners together in a win x 4 situation: the search engine, the surfer, a [...]
Jean-Pierre Ranschaert 2010 Course, 2010 Skydrive IAB, Interactive Advertising Bureau, interactive marketing book, Skydrive, slides
Last week I referred several times to the IAB. The Interactive Advertising Bureau Belgium (IAB Belgium) brings together in Belgium the actors of digital and interactive communication (the Internet, interactive digital television, mobile marketing, …). It counts about 200 members in Belgium and represents the interests of publishers, advertisers, media agencies, interactive communication agencies, research [...]
Jean-Pierre Ranschaert 2010 Course 4 p's, @joelcomm, @yoolink, adsense, adserver, adwords, apple, blendtec, cim, content integration, craiglist, crowdsourcing, display, edf, email, flickr, flixter, glooq, gm next, kellogs, lead generation, livertising 2, metriprofi, metriweb, netlog, nikon, notes, online, ppa, ppc, ppm, rich media, search, second life, SEM, seo, skittles, social media, tourisme gps, toyota, Twitter, united airlines, wannabe, wholefoods
Here is the updated document for our next class. I insist everyone should print it before attending, to make note easier. The best format is probably “3 slides on 1 page” – which leaves more space for a few quick notes. Share| Share this on Yoolink
Jean-Pierre Ranschaert 2010 Course, 2010 Notes Areva, classified, content integration, display, email marketing, JetBlue, lead generation, Nike+, Notes.2010, online advertising, rich media, search, SEM, social media, Twitter, web
Here are the notes for this Thursday’s course LIVErtising 2. It is to analyse systematically the various forms of online advertising, to provide a coherent picture of advertising gone web. It is the students’ responsibility to print this document and bring it on Thursday – choose the printing format that enables you best to make [...]
Jean-Pierre Ranschaert 2010 Course, 2010 VIDEOS Bring the Love Back, interruption, Microsoft, Video
You want to watch the “Bring the Love Back” again? Here it is for you to enjoy! Bring the love back Do comment, bookmark, share, mashup this… in line wit the LIVE element in LIVErtising. Share| Share this on Yoolink
Jean-Pierre Ranschaert 2010 Course, 2010 Notes clouds, notes, Skydrive
In order to make your job easier making notes during class I have posted a handout on a Skydrive. It is public – everyone can access it to print those documents every week for the following class. This is much easier if you set up an RSS feed – does this not sound familiar to [...]
Jean-Pierre Ranschaert 2010 Course blog, conversation, Delicious, IHECS, people, RSS, share, social media, tag cloud, Twitter
As February is starting, so is my new Masters course in Marketing Communication at IHECS, Brussels. Is is entitled LIVErtising and deals with LIVE advertising. Conversations with people, instead of communication at a target. This approach is based on the increasing omnipresence of Social Media. To get an idea of some keywords that will be [...]