LIVErtising #4 attempted to provide a clear picture of online / digital advertising. The need for this rests on the basic fact that “the web” is a neutral channel of communication. It is neutral in terms of media formats, as it carries text, audio, video, pictures, rich media, interactions, seperately or together. It is neutral(…)
I have recently received questions and comments, as my preceding post shows. The present contribution is also meant to meet the needs and wishes you have expressed. First, I will re-use a post I wrote for my preceding blog. It answers a capital question: Where is the focus in “social media?” At this stage in(…)
I want to thank those among you who have communicated some questions : bottom-up communication in practice! This enables me to deepen some elements for you all. 1) I don’t find anything about “networked”.. is it “being a part of a network”? “Networked” refers to the type of communication we are now in (“networked communication”)(…)
Social Media. They are on everybody’s lips today. Everyone around you uses them, and you do so yourself as you are reading this blog post, right? Social Media have become the most widely used web activity, as recent data seem to indicate. This is both good news and bad news for advertisers and marketing communication(…)
Hello, You’ll find the schedule for our Raz*War elevator pitch on a Buzzword LIVErtising account I have created for this purpose. The logs to sign in are “firstname.lastname@example.org” and “ihecsstudent”. In my preceding post “Social team work… in the clouds” I provide more background information about Buzzword as a SaaS and cloud computing. Have you(…)
Some weeks ago we discussed the evolution towards”working in the clouds”, i.e. that evolution away from software you buy and download to install on your own computer, to SaaS – software as a service – that you use online, with your data hosted online as well, and keeping virtually nothing on your own machine. Good(…)
Hello, After attenting last week’s keynote by Mindblob, aka Luc Debaisieux, I am eager to share some of my notes with you as a springboard for revision; these are based on Luc’s presentation but also provide the concepts to build to link with the LIVErtising course. First, here is the link to the keynote and(…)
Yesterday during the punk keynote delivered by @Mindblob, one of the issues that arose was the connect/divide between reality and online media, together with the place of relationships and the time spent on socmed. All legitimate questions that invite a wide variety of acceptable answers, the crucial element being to keep the question in mind.(…)
This Thursday, May 6th, we will have the pleasure to welcome Luc Debaisieux as a guest speaker for our last proper lecture in our LIVErtising course. Luc has accepted the challenging task of putting into perspective our journey through different elements of participative advertising and social media . As a Creative Strategist with JWT Group(…)
We’ve come a long way from a worker having just two channels (a resume and a few references) to having the choice of a dozen or more significant ways to spread her ideas. Choose or lose. Seth Godin One of the many possibilities Seth Godin may have in mind is building a social media presence(…)
If you’re reading this post, it may be because my previous one about LinkedIn convinced you that this network has something to offer you. So, you’re now on LinkedIn . Good thing. Now, what do you need to do to put that to good use. Here are 10 tips, 10 actions to take tomorrow, or(…)
This week in our LIVErtising masters course at Ihecs, somebody asked why they should be present on the professional social platform LinkedIn, beyond the present rush towards social networks. I feel the question is relevant: what can LinkedIn offer a graduating student, beyond the presence on one more social network? These come indeed by the(…)
No comment! Any comments? Here is one, where is yours?
Hello again, here are as promised the notes to print for tomorrow’s lecture. I have provided them in two formats, ppt and pdf, for your ease of use. I hope this solves the remaining problems. They are on the usual skydrive for our course.
Hello, As some have missed the information: the second book dating session is to take place not tomorrow but next week. BTW, I had planned a guest speaker for tomorrow’s meeting, but life in advertising agencies is unpredictable and the guest told me today his night will have to be spent on another project! No,(…)
In this Thursday’s lecture I alluded to a wide range of web spots that can help you get the feel of social media beyond Facebook. Visiting these sites and getting around them for a few minutes each will help you take the pulse of the SocMed world. Visit them, look around, try out a few(…)