The LIVErtising Weblog is written by Jean-Pierre Ranschaert. This blog is intended to support my Masters course in Marketing Communication at IHECS, Brussels. It is completed by a Twitter feed @LIVErtising.
The subject of the course is LIVE advertising, i.e. participation, networked, people-centered communication intended to gather social capital using social media.
In line with the course, this blog is intended to be participative, open, user-driven. It offers many tools to go social, hoping as many of my visitors will accept to share theirs thoughts on it.
Jean-Pierre Ranschaert
@LIVErtising