Jean-Pierre Ranschaert 2011, 2011 Course, Social Media Marketing, Videos bottom-up, conversation, engagement, interruptive, last advertising agency, listening, networked, permission, top down, viral
In order to answer some questions I got recently, I am going to re-use part of a blog post I wrote some time ago, as it comes in nicely here. Society, media, consumption and media use are changing. Advertising must follow suit and evolve/adapt… or disappear. It is doing so, moving on a continuum from [...]
Jean-Pierre Ranschaert 2011, 2011 Course, Inbound Marketing, Notes, search, Social Media Marketing, tools bottom-up, content integration, email marketing, Google, Hubspot, inbound, interactive, interruption, interruptive, landing page, microsites, networked, optimization, seo, top down, website grader
Last but one. One more lecture this week before next week’s pitch. To make your life easier while making notes, here are the handouts, in two parts. First I’ll conclude Livertising 4. Then I’ll highlight some more specific aspects of Inbound communication and Interactive communication – some elements that may also put some major elements [...]
Jean-Pierre Ranschaert 2011, Social Media Marketing, Videos Bring the Love Back, conversation, engagement, Facebook, Heineken, Like, permission marketing, top down
In a recent marketing move on social media, Heineken got massive “Likes” on their Facebook page. Now, if you’re on social media for the right reasons, you have understood what the difference is between top-down and permission marketing. And you have clearly opted for the second type. This is clearly the case with Heineken, with [...]