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SocMed Strategy: define your objectives

One of the fundamentals in communication, as in everything you undertake, is to define your objectives: where do you want to get, what do you want to achieve? This is true in advertising as well as in social media marketing. Never forget this. Even more: start by stating your objectives. On paper. Clearly. In a [...]

Social Platforms 101

In this Thursday’s lecture I alluded to a wide range of web spots that can help you get the feel of social media beyond Facebook. Visiting these sites and getting around them for a few minutes  each will help you take the pulse of the SocMed world. Visit them, look around, try out a few [...]

Timetable and LIVErtising Notes 3

Here are, on the Skydrive, two documents you need to plan your work: the timetable for the Book Dating sessions on April 1 (not March 25 as previously announced here) and April 29. I’ll refer you to my previous post about the Book Dating activity to know what is exprected from you there. The address [...]