Jean-Pierre Ranschaert 2011, 2011 Course, Inbound Marketing, search, White Paper adwords, Hubspot, Inbound Marketing, organic search, search, search marketing, seo, sponsored results, website grader, whuffie
One of the subjects we covered in some depth in the course is that of Search. As Search reveals an intention, an intention to find information, to connect to your brand, to your organization, to the idea you’re promoting on your site, … it cannot be ignored. Through Search you can reach people who are [...]
Jean-Pierre Ranschaert 2010 Course, 2011, search, Slideshare adspend 2010, affiliation, Capgemini, display, emailing, France, mobile advertising, online, search, Slideshare, SRI
LIVErtising #4 attempted to provide a clear picture of online / digital advertising. The need for this rests on the basic fact that “the web” is a neutral channel of communication. It is neutral in terms of media formats, as it carries text, audio, video, pictures, rich media, interactions, seperately or together. It is neutral [...]
Jean-Pierre Ranschaert 2011, Assignments, Inbound Marketing, search, Videos adwords, CPC, Google, Inbound Marketing, keyword, online marketing, ppc, query, SEA, search, SEM, sponsored links, Video
You are entitled to expect an educational blog to give you access to all the sources used in the lecture. At the same time, having access to this material puts in your hands the responsibility for using it as a springboard for personal development of your knowledge. So, you must realize you can view all [...]
Jean-Pierre Ranschaert 2010 Course, Inbound Marketing, search Adscriptor, Advertising 2.0, Battelle, Chris Anderson, Google, Inbound Marketing, Jean-Marie Le Ray, Long Tail, online advertising, Pingdom, search, The Search, Tuten
In our coverage of online advertising media yesterday, we discussed the relative importance of the different forms of online media in terms of advertising money. This yielded the following chart, which I borrowed from the excellent book by Tracy L. Tuten, Advertising 2.0: Social Media Marketing in a Web 2.0 World. In order of importance, [...]
Jean-Pierre Ranschaert 2010 Course 4 p's, @joelcomm, @yoolink, adsense, adserver, adwords, apple, blendtec, cim, content integration, craiglist, crowdsourcing, display, edf, email, flickr, flixter, glooq, gm next, kellogs, lead generation, livertising 2, metriprofi, metriweb, netlog, nikon, notes, online, ppa, ppc, ppm, rich media, search, second life, SEM, seo, skittles, social media, tourisme gps, toyota, Twitter, united airlines, wannabe, wholefoods
Here is the updated document for our next class. I insist everyone should print it before attending, to make note easier. The best format is probably “3 slides on 1 page” – which leaves more space for a few quick notes. Share| Share this on Yoolink
Jean-Pierre Ranschaert 2010 Course, 2010 Notes Areva, classified, content integration, display, email marketing, JetBlue, lead generation, Nike+, Notes.2010, online advertising, rich media, search, SEM, social media, Twitter, web
Here are the notes for this Thursday’s course LIVErtising 2. It is to analyse systematically the various forms of online advertising, to provide a coherent picture of advertising gone web. It is the students’ responsibility to print this document and bring it on Thursday – choose the printing format that enables you best to make [...]