Jean-Pierre Ranschaert 2012, Inbound Marketing, Slideshare, Social Media Marketing, tools Alterian SM2, Altimeter Group, Google Reader, Icerocket, Jeremiah Owyang, listening, Radian 6, RSS, Slideshare Google Alerts
At the heart of networked / participatory / interactive communication, there is a key activity. An activity that is involved in any real conversation. An activity that is new to advertisers, as it was completely absent from the “television advertising complex” (Seth Godin). You see what I mean? Yes: listening. When you’re involved in a [...]
Jean-Pierre Ranschaert 2011 Assignments, 2011 Course, Videos Google Reader, LIVErtising, permission, RSS
Apparently a few students have not yet awoken to the potential of RSS as the fuel that enables networked communication to run smoothly. In a nutshell, the advantage of RSS is (1) to decide on your permissions: what content do you find interesting / useful enough to give it the permission to reach out to [...]
Jean-Pierre Ranschaert 2010 Course, 2010 Notes, 2010 Skydrive Dulux, flickr, GM, Google analytics, Greenpeace, Kettle, nikon, notes, RSS, Skydrive, social media, social networks, tags, Technorati, Unilever, wholefoods, wiki
Hello again, here are as promised the notes to print for tomorrow’s lecture. I have provided them in two formats, ppt and pdf, for your ease of use. I hope this solves the remaining problems. They are on the usual skydrive for our course. Share| Share this on Yoolink
Jean-Pierre Ranschaert 2010 Course blog, conversation, Delicious, IHECS, people, RSS, share, social media, tag cloud, Twitter
As February is starting, so is my new Masters course in Marketing Communication at IHECS, Brussels. Is is entitled LIVErtising and deals with LIVE advertising. Conversations with people, instead of communication at a target. This approach is based on the increasing omnipresence of Social Media. To get an idea of some keywords that will be [...]