Driving Social Media

Jean-Pierre Ranschaert 2010 Course, 2010 Evaluation, Social Media Marketing content, data, exam, keywords, LIVExam, media, people, social media, value

I have recently received questions and comments, as my preceding post shows. The present contribution is also meant to meet the needs and wishes you have expressed. First, I will re-use a post I wrote for my preceding blog. It answers a capital question: Where is the focus in “social media?” At this stage in [...]

Feb 2, 2010

New start – Feb 2010

Jean-Pierre Ranschaert 2010 Course blog, conversation, Delicious, IHECS, people, RSS, share, social media, tag cloud, Twitter

As February is starting, so is my new Masters course in Marketing Communication at IHECS, Brussels. Is is entitled LIVErtising and deals with LIVE advertising. Conversations with people, instead of communication at a target. This approach is based on the increasing omnipresence of Social Media. To get an idea of some keywords that will be [...]