Jean-Pierre Ranschaert 2012, 2012 Assignments, Assignments, Assignments, Facebook, guest blogger, Online, search adwords, eTeamsys, Facebook, Gaëlle Bodson, Google, LinkedIn, online, online advertising 0 Comment
In a series of two blog posts specifically devoted to online advertising, we first listed nine important reasons why online has a bright future and cannot be ignored or ill-considered by marketing communication people. In the present post, Gaëlle Bodson, Belgian webmarketeer and Google Adwords Expert, outlines the respective advantages and downsides of Google Adwords, [...]
Jean-Pierre Ranschaert 2011, Social Media Marketing amzini, Facebook, horizontal, LinkedIn, social media, Twitter, vertical
My latest post dealt with one of the fundamentals of LIVErtising: define your strategy – formulate your objectives. This one insists on another viewpoint we want to emphasize: depending on your objectives, you will need different tools. Among the social media and networks, you’ll need to look further than FB, Twitter or LinkedIn. These are [...]
Jean-Pierre Ranschaert 2011, Infographic, tools CMO.com, Digg, Facebook, flickr, Infographic, LinkedIn, objectives, Reddit, social media, StumbleUpon, tumblr, Twitter, youtube
One of the fundamentals in communication, as in everything you undertake, is to define your objectives: where do you want to get, what do you want to achieve? This is true in advertising as well as in social media marketing. Never forget this. Even more: start by stating your objectives. On paper. Clearly. In a [...]
Jean-Pierre Ranschaert 2011, job applications, tools Dan Zarrella, Hubspot, internship, job search, LinkedIn, namech, Science of Timing, social media tools, TimeSci, tweriod
I’m sharing with you some interesting tools I have come across lately on my journey through social media. They are intended to make you more productive on the social web by enhancing your online experience. Please comment. I want to learn from you and discover your own suggestions. 1. Namech.com Today, the days of the [...]
Jean-Pierre Ranschaert 2010 Course, job applications, Social Media Marketing Address Book Importing, Facebook, Google Profile, graduating, job application, journalism.co.uk, LinkedIn, Simply Hired, Slideshare, social capital, trust, Twitter, Viadeo, Wordpress
We’ve come a long way from a worker having just two channels (a resume and a few references) to having the choice of a dozen or more significant ways to spread her ideas. Choose or lose. Seth Godin One of the many possibilities Seth Godin may have in mind is building a social media presence [...]
Jean-Pierre Ranschaert 2010 Course, job applications graduating, job application, Kawasaki, LinkedIn, students
If you’re reading this post, it may be because my previous one about LinkedIn convinced you that this network has something to offer you. So, you’re now on LinkedIn . Good thing. Now, what do you need to do to put that to good use. Here are 10 tips, 10 actions to take tomorrow, or [...]
Jean-Pierre Ranschaert 2010 Course, Videos conversation, Facebook, LinkedIn, Solis
This week in our LIVErtising masters course at Ihecs, somebody asked why they should be present on the professional social platform LinkedIn, beyond the present rush towards social networks. I feel the question is relevant: what can LinkedIn offer a graduating student, beyond the presence on one more social network? These come indeed by the [...]
Jean-Pierre Ranschaert 2010 Assignments, 2010 Course, Social Media Marketing @yoolink, Delicious, Digg, Docstoc, Femibook, LinkedIn, Reddit, Slideshare, social bookmarking, social knowledge, social news, StumbleUpon
In this Thursday’s lecture I alluded to a wide range of web spots that can help you get the feel of social media beyond Facebook. Visiting these sites and getting around them for a few minutes each will help you take the pulse of the SocMed world. Visit them, look around, try out a few [...]
Jean-Pierre Ranschaert 2010 Course, 2010 Notes, 2010 Skydrive book dating, Delicious, Digg, Docstoc, Femibook, LinkedIn, notes 3, Reddit, Slideshare, StumbleUpon, timetable
Here are, on the Skydrive, two documents you need to plan your work: the timetable for the Book Dating sessions on April 1 (not March 25 as previously announced here) and April 29. I’ll refer you to my previous post about the Book Dating activity to know what is exprected from you there. The address [...]