Surprise this morning. Browsing my newsfeeds I came across the following two items. First, a newsletter item about the reach of social media among Belgian companies, provided by Digimedia. About 97% of Belgian companies are not active on social networks, while those who are active there only boast an average of 250 fans on their(…)
In a recent post Gaëlle Bodson made a clear statement of the relative pros and cons of the big three players in online advertising: Google Adwords, Facebook and LinkedIn. Three good examples of online interruptive/top-down advertising. Even more recently, the results from a Reuters/Ipsos survey throw some light on(…)
In a series of two blog posts specifically devoted to online advertising, we first listed nine important reasons why online has a bright future and cannot be ignored or ill-considered by marketing communication people. In the present post, Gaëlle Bodson, Belgian webmarketeer and Google Adwords Expert, outlines the respective advantages and downsides of Google Adwords,(…)
The recent Web 2.0 Expo in NY gave us the opportunity to take stock of the situation in terms of interactive media and listen to 2.0 practicioners explain what they expect from the future. Among the many videos of the event available on the O’Reilly media Youtube channel, I have chosen to discuss one here. It is(…)
Google+ launched about two months ago with a pretty mitigated result. Now, the most noticeable impact, beyond the impressive number of early adopters, is… Facebook’s reaction to Google+ small innovations. Today, FB launched new privacy rules and sharing settings that brings it closer to Plus circles. As a result it is a safe bet to(…)
My latest post dealt with one of the fundamentals of LIVErtising: define your strategy – formulate your objectives. This one insists on another viewpoint we want to emphasize: depending on your objectives, you will need different tools. Among the social media and networks, you’ll need to look further than FB, Twitter or LinkedIn. These are(…)
One of the fundamentals in communication, as in everything you undertake, is to define your objectives: where do you want to get, what do you want to achieve? This is true in advertising as well as in social media marketing. Never forget this. Even more: start by stating your objectives. On paper. Clearly. In a(…)
In a recent marketing move on social media, Heineken got massive “Likes” on their Facebook page. Now, if you’re on social media for the right reasons, you have understood what the difference is between top-down and permission marketing. And you have clearly opted for the second type. This is clearly the case with Heineken, with(…)
We’ve come a long way from a worker having just two channels (a resume and a few references) to having the choice of a dozen or more significant ways to spread her ideas. Choose or lose. Seth Godin One of the many possibilities Seth Godin may have in mind is building a social media presence(…)
This week in our LIVErtising masters course at Ihecs, somebody asked why they should be present on the professional social platform LinkedIn, beyond the present rush towards social networks. I feel the question is relevant: what can LinkedIn offer a graduating student, beyond the presence on one more social network? These come indeed by the(…)