Jean-Pierre Ranschaert 2012, 2012 Student notes, Online, Student notes, Students' notes affiliation, classified, display, e-mail, Google, online, online advertising, rich media, SEA, search marketing, seo, social media 0 Comment
There is no reason to give up our good habits: here are the students’ notes well in time for you to print them for next lecture on Monday May 7, 2nd period, BV2. This is a catch up lecture for last week. So: print them for you to complete these notes during the lecture. Your [...]
Jean-Pierre Ranschaert 2010 Course, 2011, search, Slideshare adspend 2010, affiliation, Capgemini, display, emailing, France, mobile advertising, online, search, Slideshare, SRI
LIVErtising #4 attempted to provide a clear picture of online / digital advertising. The need for this rests on the basic fact that “the web” is a neutral channel of communication. It is neutral in terms of media formats, as it carries text, audio, video, pictures, rich media, interactions, seperately or together. It is neutral [...]
Jean-Pierre Ranschaert 2010 Course 4 p's, @joelcomm, @yoolink, adsense, adserver, adwords, apple, blendtec, cim, content integration, craiglist, crowdsourcing, display, edf, email, flickr, flixter, glooq, gm next, kellogs, lead generation, livertising 2, metriprofi, metriweb, netlog, nikon, notes, online, ppa, ppc, ppm, rich media, search, second life, SEM, seo, skittles, social media, tourisme gps, toyota, Twitter, united airlines, wannabe, wholefoods
Here is the updated document for our next class. I insist everyone should print it before attending, to make note easier. The best format is probably “3 slides on 1 page” – which leaves more space for a few quick notes. Share| Share this on Yoolink
Jean-Pierre Ranschaert 2010 Course, 2010 Notes Areva, classified, content integration, display, email marketing, JetBlue, lead generation, Nike+, Notes.2010, online advertising, rich media, search, SEM, social media, Twitter, web
Here are the notes for this Thursday’s course LIVErtising 2. It is to analyse systematically the various forms of online advertising, to provide a coherent picture of advertising gone web. It is the students’ responsibility to print this document and bring it on Thursday – choose the printing format that enables you best to make [...]