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Social Platforms 101

In this Thursday’s lecture I alluded to a wide range of web spots that can help you get the feel of social media beyond Facebook. Visiting these sites and getting around them for a few minutes  each will help you take the pulse of the SocMed world. Visit them, look around, try out a few [...]

Timetable and LIVErtising Notes 3

Here are, on the Skydrive, two documents you need to plan your work: the timetable for the Book Dating sessions on April 1 (not March 25 as previously announced here) and April 29. I’ll refer you to my previous post about the Book Dating activity to know what is exprected from you there. The address [...]

New start – Feb 2010

As February is starting, so is my new Masters course in Marketing Communication at IHECS, Brussels. Is is entitled LIVErtising and deals with LIVE advertising. Conversations with people, instead of communication at a target. This approach is based on the increasing omnipresence of Social Media. To get an idea of some keywords that will be [...]