Jean-Pierre Ranschaert 2011, 2011 Course, Inbound Marketing, Notes, search, Social Media Marketing, tools bottom-up, content integration, email marketing, Google, Hubspot, inbound, interactive, interruption, interruptive, landing page, microsites, networked, optimization, seo, top down, website grader
Last but one. One more lecture this week before next week’s pitch. To make your life easier while making notes, here are the handouts, in two parts. First I’ll conclude Livertising 4. Then I’ll highlight some more specific aspects of Inbound communication and Interactive communication – some elements that may also put some major elements [...]
Jean-Pierre Ranschaert 2010 Course 4 p's, @joelcomm, @yoolink, adsense, adserver, adwords, apple, blendtec, cim, content integration, craiglist, crowdsourcing, display, edf, email, flickr, flixter, glooq, gm next, kellogs, lead generation, livertising 2, metriprofi, metriweb, netlog, nikon, notes, online, ppa, ppc, ppm, rich media, search, second life, SEM, seo, skittles, social media, tourisme gps, toyota, Twitter, united airlines, wannabe, wholefoods
Here is the updated document for our next class. I insist everyone should print it before attending, to make note easier. The best format is probably “3 slides on 1 page” – which leaves more space for a few quick notes. Share| Share this on Yoolink
Jean-Pierre Ranschaert 2010 Course, 2010 Notes Areva, classified, content integration, display, email marketing, JetBlue, lead generation, Nike+, Notes.2010, online advertising, rich media, search, SEM, social media, Twitter, web
Here are the notes for this Thursday’s course LIVErtising 2. It is to analyse systematically the various forms of online advertising, to provide a coherent picture of advertising gone web. It is the students’ responsibility to print this document and bring it on Thursday – choose the printing format that enables you best to make [...]