Why would you believe it?

theafter 2010 Assignments, 2010 Course, guest speaker, Social Media Marketing blog, challenge, David Hachez, guest speaker, Raz*War, Shavebook, theAfter

Hello you. Next Thursday I will be joining you for a 2 hours discussion around social media and its place in the global communication framework of brands. I will try to be as concrete as possible for you and I will mainly focus on a real life example I am personnaly involved with : Raz*War [...]

Feb 2, 2010

New start – Feb 2010

Jean-Pierre Ranschaert 2010 Course blog, conversation, Delicious, IHECS, people, RSS, share, social media, tag cloud, Twitter

As February is starting, so is my new Masters course in Marketing Communication at IHECS, Brussels. Is is entitled LIVErtising and deals with LIVE advertising. Conversations with people, instead of communication at a target. This approach is based on the increasing omnipresence of Social Media. To get an idea of some keywords that will be [...]