Moving from SEO to SXO
The next stop on our digital advertising journey will be SEO… or rather SXO. Optimising your website for a better search experience for the user
To warm up, here is a short quiz that’ll help you gauge your understanding of the SEO field. Take it before next Friday’s lecture, to make this more relevant to you.
The student version of the keynote can be downloaded here. I recommend going through it before next lecture too, to feel better prepared to work together on this.