LIVErtising 18 Hubspot and Google Certifications

February 23, 2018

LIVErtising is marketing communication based on engagement. In this course I’ll try to base my approach on the same foundation: interaction and amplification/advocacy. This is why I invite you all to have a look around the site and discover the many things it has to offer for your own personal development. In this post I’ll introduce the possibility to get your a Hubspot Academy Certification.

Indeed, we need more than the LIVE lectures where we meet, you and I, every week at IHECS. This site is an invitation to dig deeper than the course to build your own knowledge and/or experience in this field of marketing communication. It is an invitation to contribute to the blog with your suggestions, questions and feedback, and to share all this.

This year I want to suggest two opportunities to drill down.

I am suggesting the possibility for every willing student to focus on Inbound marketing by attending the free Inbound Marketing Courses offered online by Hubspot Academy, in order to prepare and take one of the official Hubspot Certifications.


What’s in the course?

Among the many different courses and certifications you can take, several are encouraged within the framework of the LIVErtising course, and will enableĀ  you to use your Hubspot certification marks for 20% of the LIVErtising marks. This may prove a decisive bonus!

The modules in questions are ticked in the following visual from the Hubspot Academy page:


The task is to attend the chosen course, take the exam… and succeed it. The bonus is the opportunity to find an internship and job more easily with an official certificate displayed in your CV. Additionally, succeeding the exam will secure safe marks for 20% of the course marks.

An alternative is to register for the Google Digital Garage certification. This course is more introductory in nature and level, a good starting point if you want to gather the necessary concepts for digital marketing, while practising loads of listening with the course videos and upgrading your understanding of the whole field of digital transformation and communication. A real plus if you feel the LIVErtising course is a tad too difficult.

Taking this certificate in English, that is by turning the settings to United Kingdom, would earn you 15% of the course marks. If you’re willing to rise to the Hubspot or Google Garage Certification challenge:

  1. please let me know when you have registered online for the course of your choice
  2. attend the whole course in English
  3. take the exam in time to respect 4. below and in English
  4. present your certificate and results to me by mail before May 18 at midnight.
  5. pay attention: not more than one certification mark can be taken into account for the LIVErtising marks. If you take more than one, the highest may count.
  6. You can me in the same way of a similar training you’d like to take. For obvious reasons you’ll have to take the courses and certificates in English.

I really look forward to getting news about your involvement in this soon.

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